(250ML) Cool brunette shampoo contains Fudge's max-strength blue micro-pigments that instantly knock out unwanted red and orange tones from brunette hair, whilst the unique Opti-PLEX™ technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. Instantly erases red and orange tones 85% Stronger hair after 1 use Opti-PLEX™ technology reverses damage Formulated with maximum strength blue micro-pigment for brunettes that are cooler, deeper and stronger  Sulphate Free 24 HR Fragrance fuse™